can explain colours, shapes and really artistic stuff, while keeping in mind the differing layouts necessary for print or web presentation. I can explain what works – what doesn’t and what gets lost in translation.
Little did I know when I started that I would be blazing a trail for others like myself; that is people who co-process ideas using the left and the right sides of their brains. What does this mean? Well, it means that I can be artistic and organised at the same time; I often describe myself as a graphic artist that can balance his cheque-book, most people get that. This also means that I have to be challenged both by creative and organizational endeavours or I do not feel satisfied.
For clients, this means that they get to have everything under one roof, the best of both worlds! Clients explain to me what they want, who they are, who they want to reach and where they want to go. From these meetings I can present conceptual artwork that matches personality and audience. I can explain colours, shapes and really artistic stuff, while keeping in mind the differing layouts necessary for print or web presentation. I can explain what works – what doesn’t and what gets lost in translation.
After the design phase of any project is complete the design has to go somewhere; either to print or to the web. I do not do web presentation for my clients at this time, I would usually have the client use a web designer they like and partner with the web-guy feeding him the graphics that he needs.
Print on the other hand is more complex and requires knowledge of the process from the start of the design; an idea of what form the print will take, whether it is offset, digital, large format or even grand format requires differing design attributes.
Also an understanding of the print marketplace in the GTA is essential. The past decade has seen wholesale changes in how print is manufactured, who does it, and how they want the files delivered to them. What was unreachable for the average client a decade ago is commonplace now while the quality and pricing is ever-changing. Print Docket managers stay abreast of these changes and can offer cost-effective alternatives to almost any client need.
Most clients do not have the expertise or time to render a good design. There are online portals that can help but then your design looks like 1000’s of others. I have walked into different offices, in our little town, that have used the same design from the same online print retailer and they were not even in the same industry. Clients have walked in with designs they have paid for and I recognize them from the same online print retailer. Ugh!
Finding an online printer to do your job can take hours. If you do not upload the design correctly, oh-well, you have already paid for it – too bad, so sad, try again. So print docket managers serve a useful purpose; they bring their expertise to the project and already know who can do the job correctly. They tender for quotes on your behalf and submit the job to the best printing house. If there is a problem, the print docket manager takes care of it for you. Most times, trade printers want to keep the print broker or docket manager happy because they are an ongoing source of business.
So both graphic designers and print docket managers (brokers) serve useful purposes in today’s online world. The cost of using such is small in comparison to the hours it can take you do it yourself, or the disappointment of mistakes. And sometimes, you can find both in one place. 🙂