{"id":1352,"date":"2017-03-24T17:22:29","date_gmt":"2017-03-24T21:22:29","guid":{"rendered":"http:\/\/www.harrisweb.ca\/blog\/?p=1352"},"modified":"2019-09-27T14:42:09","modified_gmt":"2019-09-27T18:42:09","slug":"schema-markup-for-service-page-of-local-business","status":"publish","type":"post","link":"https:\/\/www.harrisweb.ca\/blog\/schema-markup-for-service-page-of-local-business\/","title":{"rendered":"Schema Markup for Service Page of Local\u00a0Business"},"content":{"rendered":"
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Sorry About this, I changed themes and this post got all missed up lkjlkkj<\/strong><\/em><\/div>\n
you can read this post how it is supposed to look here: https:\/\/medium.com\/@weprintink\/schema-markup-for-service-page-of-local-business-9ba458fbca60<\/a><\/strong><\/em><\/div>\n
until I get this fixed<\/strong><\/em><\/div>\n
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Unique Example of\u00a0Schema<\/h3>\n<\/div>\n<\/div>\n<\/section>\n
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I present here a completely unique example of schema markup, \u201cOut of My Head\u201d. There will be no talk of avatars or tigers here, nor football teams and movie directors. You own a small business in a town where there is competition and you provide a service in that town and you want Google to understand who you are, what you do, where you are, and why you are better than the other guys!<\/p>\n

What is\u00a0Schema?<\/h3>\n

Schema is code, added to your website\u2019s html, that allows search engines to better understand what information is contained on the web page.<\/p>\n

Schema Resources<\/h3>\n

Schema.org<\/h4>\n

https:\/\/schema.org\/docs\/gs.html<\/a> is a good place to get started with schema, it outlines the different structures and syntaxes for schema markup. The properties are clickable links that will open to a new page showing further properties, if applicable, and expected values for the property. Careful, you can quickly end up way down the rabbit hole, with 20 open windows, and a red queen looking for your head!<\/p>\n

Google Structured Data Testing\u00a0Tool<\/h4>\n

https:\/\/search.google.com\/structured-data\/testing-tool<\/a> is where you can test your schema, either by uploading your code snippets or by fetching a url. The result will show you the schema from the top level down, with expanding sub-sections, delineating errors and warnings. The warnings are often expected values that Google would like to see included with your markup. So if Google would like to see them, I recommend you put them in.<\/p>\n

Advantages of Using Schema for Local Businesses<\/h3>\n

First and foremost, the advantage of using schema is to minimize ambiguity about:<\/p>\n