Title Tags<\/h4>\n
Title tags may be the most important tag you use. \u00a0It tells the reader what the page is about and shows up as a link in the SERP to your site. \u00a0They should be between 55 and 65 characters in length because Google usually doesn’t show more than that. \u00a0Title tags for each page should be unique and reflect the webpage content accurately. Google looks for a repetition of the title in the content of the page, and related keywords.<\/p>\n
Description Tags<\/h4>\n
Description Tags\u00a0are also very important, they should relate to the title and expand on its concept. \u00a0They should generally be about 160 characters long. \u00a0The description should also connect with your audience giving them a reason to click on your link. \u00a0As with the title tag, the description should be repeated in the body content. \u00a0Doing this tells the search engine that the page is, in fact, what it is described to be.<\/p>\n
Alt Tags<\/h4>\n
Images are always appealing and tell a story along with the content but search engines cannot see images therefore proper website development includes “alt” tags for images<\/strong> being populated so search engines know what the picture is about. This also helps the visually impaired to use your website. Google looks at alt tags to determine if appropriate images support the content and concept of the page. Also image searches are very popular today and having your image rank high in image search offers users another option to click through to your website and tells Google that the alt tag is in fact representative of the image.<\/p>\n HTML uses Heading tags H1 through H6 <\/strong>getting progressively smaller in font size. Each webpage should contain only one H1 heading defining what the page is about. H2 through H6 headings should define sub-topics in finer detail giving the reader and the search-engine a structured view of the content discussed. Google looks at headings to determine what concept is being developed in the content and further how detailed or in-depth the content is. Also user experience is impacted positively by the proper use of headings.<\/p>\n Paragraphs should be short and to the point. \u00a0As concepts are developed the paragraphs should be broken up by heading tags into finer detail. \u00a0Content should be written with users in mind, for understanding and depth. \u00a0Keyword analysis around your subject should be done for use in your paragraphs.<\/p>\n Keywords are words and phrases that searchers use to find what they are looking for. \u00a0Keyword analysis is time consuming but pays off if done properly. \u00a0There are 2 things to keep in mind, the first is choose keywords that will entice the type of person you want to come to your site. \u00a0The second is to use keywords, of this type, with a high rate of use within the group. \u00a0Depending on what you wish to accomplish, long tail keywords<\/em>, that is longer phrases of 3, 4 or more words, may be useful to get exactly the person you want to your website. \u00a0A very good discussion on keywords can be found here: moz.com\/beginners-guide-to-seo\/keyword-research<\/a><\/p>\n Micro-formats<\/strong>, like schema, (see schema.org) <\/a>have developed to help search engines recognize structured data like contact information, geo-location and calendar events. It is generally thought that schema helps search engine position by helping Google understand what something is. In general if Google better understands your content then it will display it higher in SERPs for a related search. \u00a0In a April 2014 Search Engine land reported the that\u00a037% of Google’s SERPs contained at least one schema markup snippet but only 0.3% of all websites use\u00a0any schema at all. \u00a0This appears to be a telling statistic. \u00a0Search Engine Journal discusses how to implement schema markup here<\/a>.<\/p>\n In today’s world with the explosion of mobile devices<\/strong>, and Google’s announcement that it will start using “mobile friendly” as a ranking factor in April 2015, websites need to be viewable on hand-held devices. A\u00a0website should use @media queries to determine the screen size of the user and adjust the layout of a webpage so it is legible with no zooming or scrolling. \u00a0The idea of making a separate mobile site is just not an option anymore. \u00a0A good designer should be able to render a site visually pleasing at different sizes and ratios.<\/p>\nHeadings – H1 through H6 Tags<\/h4>\n
Paragraphs<\/h4>\n
Keywords<\/h3>\n
Microformats – Schema
![\"schema1\"](\"http:\/\/www.harrisweb.ca\/blog\/wp-content\/uploads\/2015\/04\/schema1.png\")
<\/a><\/h3>\nResponsive Design<\/h3>\n
Synopsis<\/h2>\n
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