SEO Services - Search Engine Optimization can rank your website on Page one of Google - increasing visibility, click through and sales. Harrisweb is located in Milton Ontario
Website Optimization, SEO or Search Engine Optimization is a complex process of surfacing websites or a webpage to higher visibility in the organic, unpaid, search engine results page (SERP).
Search Engine Optimization embodies aspects of Website Design where html tags are optimized so search engine robots or spiders can "read" and index a web page easily. On-page optimization also includes keyword research for use in optimizing the html tags and page content.
Structured data markup, like Schema and Microformats are also on-page optimization, used to further tell search engines what a web page is about.
Off-page optimization work is considered SEO and part of web marketing. The off-page work is done to attract links, hyperlinks or backlinks to a specific web page which in turn, sends signals to search engines indicating that the web page has importance. The Search Engine Algorithm will then, hopefully, rank the webpage higher in their organic search results page.
There are many factors that influence the click through rate (CTR) of organic search results but studies indicate that the first page organic search results from Google have a CTR of over 70% of all results.
Further, the study suggests that the top 5 results, on the first page, garner about 68% of the total results in the search and just less than half of that goes to the number one position, about 33% of the total organic search results. There are mitigating factors such as branding vs. non-branding, also if the page had paid advertising on it or not, but still, it can be said, that the top organic seach results in Google get the lion's share of clicks through to the webpage. Search Engine Watch Article: Google Search Engine Market Share Nears 68%.
We can understand, from the forgoing, that the majority of web traffic is driven by the major commercial search engines, especially Google. Other avenues of web traffic, like social media can generate traffic to your website, but users primarily use search engines to find what they are searching for.
There are a number of search engines available on the web today. That being said, Google gleaned about 68% of all searches in early 2014 according to a Search Engine Watch Study..
Google is also used about 87% of the time for mobile searches.
Over 1 billion unique users perform almost 12 billion searches each month.
About 93% of all buying decisions begin with a web search.
So the importance of ranking high in Google has become paramount.
When a user searches for something, they enter words or phrases into a search query field and the search engine matches those words or phrases to the keywords you have used on your webpage. In this way, search engines are providing targeted traffic to your website. If you are selling flowers, and your webpages use the keyword "flowers" and related keywords like "bouquet" or "floral arrangements", then the search engine algorithm will return your website in the organic search results, starting with what the algorithm deems to be the most relevant. Conversely, your website would not show up in a query looking for the keywords "auto parts 1963 buick". So the ability to be shown to a user, in organic search results, that is potentially already looking for your product or service is a paramount advantage. Without proper SEO, the algorithm may not ever find your website, and you will lose out to the next most relevant result.
According to MOZ, a world leading in-bound marketing software analytics company:
Search queries — the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.From: Moz Guide to SEO